What's happening at topictree

SEO isn't dead. It's just more fragmented than ever. While traditional SEO used to focus primarily on dominating Google search results, today, that's no longer enough. Brands need to adapt to a fragmented search ecosystem, where platforms like TikTok, YouTube, Reddit, and even Wikipedia are becoming key sources of information for AI agents.

Analyzing TikTok competitors is an important part of refining your social media strategy and staying ahead of the curve. Fortunately, there are several tools available that can help you dive deep into competitor analysis on TikTok.

In social media, understanding how different types of engagement affect social search can make or break your content strategy. From boosting visibility to driving meaningful interactions, the way users engage with your content on platforms like TikTok, YouTube, and Google directly influences your reach and influence.