the data-driven YouTube series sterren reviews combines entertainment with help content
bol wanted to identify, reach, and trigger their online target audience for electronics
Being the market leader in e-commerce, bol provides products across various categories, electronics included. Despite their dominance in this market, there’s still room for growth on YouTube. This is particularly true since over 50% of online shoppers utilize videos and YouTube to enhance their informed purchase choices. It’s time for bol to be present in the creator-dominated landscape. After all, greater brand consideration translates to increased sales.
taking reviewing to a whole new level: showcasing user reviews combined with humor and not-so-scientific product tests
Based on our topic finder feature we achieved the following results:
- An average watch time of almost 6 minutes
- 15.000 hours of watch time per episode
- +31% increase in brand preference among non-customers)
a video strategy making the right people, with the right intent see the right video
In order to achieve that, we started off with data research. This audience research gave input on which products within the electronic category were searched for the most, what type of content the audience loved to watch, and how they behaved within the Google ecosystem. We combined this insight with an in-depth analysis of the existing review market on YouTube. Data showed huge potential and with this research, we knew exactly which video topics we had to create.
spot-on targeting and entertaining content got us the right attention
average views
73%
watch time per episode
15K
average % viewed